If you're new to affiliate marketing internet business, then you must be wondering what affiliate marketing is all about. In simple terms, it is marketing and promoting their products/services of other companies on the Internet. The whole business arrangement is essentially revenue sharing.
The company that provides the product or service being sold is generally called the affiliate merchant, and he shares the revenue they generate with you, the affiliate marketer, for sending business their way. You can get more information on affiliate marketing through Affiliate Dove.
In most cases, the affiliate marketer drums up that business through various forms of legitimate advertising techniques on a wide variety of online avenues and platforms.
Note that generally, the affiliate merchant does not pay anything for the "marketing" and promotion until a sale has actually occurred. This way, the merchant can minimize both risks and expenditures.
Theoretically, the affiliate can then be rewarded more handsomely for taking on that marketing risk and expenditure.
However, since the affiliate marketer does not need to take on the risk, investment, and expenditure of developing and supporting a product/service and administering a sale, the relationship is very much considered a win-win arrangement, with each party focusing on the part of the business they are good at and interested in.