Weibo, companies can reach consumers in the same way as other popular social media platforms. Weibo ads largely follow the same rules as social media marketing, but with some settings to suit people
Weibo publication is one of the most popular social media for advertising.
Image Source: Google
Here are some tips to help you get the most out of Weibo ads.
1. Set up a verified account
A brand page or account full of the necessary information is the first and most important step in Weibo advertising. Whenever a campaign is running and you've caught the attention of a prospect, it's this relevant, easy-to-understand information that can help you turn them into customers.
Another important thing to remember is to verify your account. Verifying your account as the official site or handle for your brand helps build trust with your audience. details that provide a lot of momentum for paid advertising campaigns.
2. Create an image based on an image
Pictures speak more than a thousand words. Image-rich content is easier to grab attention than written content, especially long-lived content. Images also engage users and drive more traffic, which allows you to get better results from your Weibo ad campaigns.
Weibo Ads allows you to choose your audience and demographics to ensure your ads are shown to the right people. Take these attributes into account when creating an ad campaign – choose age, gender, geographic area, interests, etc. that suits your target audience.